| 作者 |
 YouTube: another valley garage-to-riches story (ZT) |
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| 所跟贴 |
这里面的 marketing 我始终没搞懂. -- chinokino - (303 Byte) 2006-10-11 周三, 12:12 (617 reads) |
BizDiggers
头衔: 海归上校
声望: 学员
加入时间: 2006/06/20
文章: 166
来自: USA
海归分: 60172
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作者：BizDiggers 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
To get a decent start and attract the initial crowd they were looking for — teenagers, college students, hobbyists, film-makers — they came out with a contest that promised to give out one iPod Nano to a random member each day, which ran for two months.
This contest worked on a point-based system, for example one point was rewarded for signing up, one for inviting others, another one for posting a video, etc. The more the points you gained, the higher the chance of winning you had. This was a significant action that got YouTube noticed by the masses and gave it a headstart as per the signups. After all, if you knew you had a chance to winning a $250 iPod Nano just by signing up and posting that Uncle Bob's funny biking incident clip you've had on your hard-drive for the past few years, wouldn't you?
See the link for full article:
https://www.rev2.org/2006/10/02/youtube-the-complete-profile/
作者：BizDiggers 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
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